Both tiers cover the same 3-month engagement structure and the same eighteen deliverables across audit, implementation and AEO activation. The Essential tier (£19,000) is the complete unblock — sufficient for firms that need to get the foundation ranking-ready quickly with a clear bounded scope. The Complete tier (£27,000) extends Essential with three additions: a deeper content refresh programme across more pages, competitor AI-visibility benchmarking that maps your visibility against named competitors across ChatGPT, Claude, Gemini and Perplexity, and a live AI-visibility dashboard that tracks your presence across the major LLMs throughout the engagement and beyond. The Complete tier is the recommended choice for firms that want to move first in their category and measure the gain from day one.

AEO (AI Engine Optimisation, sometimes called GEO for Generative Engine Optimisation) is the practice of making your content discoverable and citable by AI-powered search engines like ChatGPT, Perplexity, Claude, Gemini and Google's AI Overviews. The reason it matters now is that the search ground is shifting fast. AI referral visits are growing at +357% year-on-year. AI visitors convert at roughly five times the rate of Google organic. Industry projections place the crossover between traditional and AI-assisted search around 2028. And critically, 70% of AI referrals are currently invisible in standard analytics, which means the firms structuring for AI search now are compounding visibility their competitors literally cannot measure. The window to get ahead is open today. In two years it will be closed.

Financial Services and FinTech firms whose websites are losing ground in search, missing from AI answers, or simply not built for the way buyers now discover information. Typical clients include lenders, brokers, asset managers, payments businesses, market infrastructure firms, RegTech, InsurTech and FinTech platforms with technical debt on the site, weak structured data, content that is not being cited by AI engines, or a feeling that competitors are starting to overtake them in search and AI answers. 

No. The engagement is platform-agnostic. We deliver across HubSpot, WordPress, Webflow, Drupal, Sitecore, custom platforms and the long tail of CMSs Financial Services firms run. Where the CMS has limitations that materially affect what can be implemented (some older platforms make structured data implementation harder than others), we flag the constraint in the audit phase and design the implementation against what the platform actually allows. The audit phase deliberately runs before the implementation phase so platform constraints surface before they affect scope.

A standard SEO audit produces a report. The AI Search Unblocker produces a report and implements the fixes and hands over a prioritised roadmap for what comes next. Three deliverables, with a very clear focus and a very clear structure. The engagement also covers AEO and AI search specifically, most traditional SEO engagements still focus on Google ranking signals and treat AI search as an afterthought. The AI Search Unblocker reverses that emphasis: AI search readiness is the headline outcome, and traditional SEO foundations are designed against AI retrieval as much as against Google's ranking algorithms. The third difference is sector specialism. The engagement is designed against the regulatory, compliance and trust dynamics of Financial Services specifically, not against a generic template.

No, and any consultancy or agency that guarantees specific rankings or AI citation outcomes is overpromising. Search algorithms and AI retrieval models are controlled by Google, OpenAI, Anthropic, Google and Perplexity - not by us, not by you, not by anyone in the SEO industry. What we guarantee is the delivery of the eighteen deliverables across the three phases, on time and to the documented quality standard. What we have consistently produced for clients is the foundational improvements that make ranking and AI citation likely, measurable and defensible over the months following the engagement. The case studies on this presentation are real outcomes from real engagements, not promises.