Sheila Mitham
co-CEO
Sector expertise. Outcome-led. Built for senior decision-makers in some of the most complex, regulated markets in the world.
WHAT WE DO
Growth doesn’t fail because of tools. It fails when strategy, data and execution are not aligned. Evara is a growth systems consultancy built exclusively for Financial Services, regulated and high growth environments. We combine deep sector knowledge with the regulatory awareness, data discipline and technical architecture that complex financial businesses require. Our focus is not on tools or channels. It is on designing the operating system behind your revenue: connecting strategy, data, technology and execution into a single, coherent growth engine.
For over eight years, we operated as Inbound FinTech, building a reputation as one of the most awarded digital consultancies in the Financial Services sector. That expertise has not changed. What has changed is our scope and ambition. Evara represents the next stage: a consultancy that is platform-agnostic, strategy-first and built around a single integrated framework for growth. The name is a hybrid of "evolution" and "value," and it reflects where we are going: deeper into the sector, closer to the commercial outcome and further from the constraints of any single technology partner. Today, we go beyond campaigns and platforms. We design the systems that sit underneath them, connecting data, processes, teams and technology into one unified growth engine.
WATCH
Video transcript goes here.
OUR PHILOSOPHY
We don’t optimise isolated channels. Revenue is the outcome, not a department. We design growth architectures that connect marketing activity to pipeline, and pipeline to closed revenue, so every commercial team is working from the same system with the same data.
Campaigns generate activity. Infrastructure generates predictable revenue. We build the systems underneath your commercial engine: lead scoring, attribution, automated nurture, segmentation and reporting frameworks that connect every marketing and sales action to a measurable outcome. The result is a growth operation that scales with the business, not around it.
Most financial services firms have data. Very few trust it enough to act on it. We build the data foundations, reporting structures and decision intelligence layers that give leadership genuine confidence in what the numbers are telling them.
THE TEAM
TRUSTED BY LEADING FINANCIAL SERVICES COMPANIES
WHERE WE WORK
We operate at the centre of two of the world’s leading financial hubs, supporting clients across the UK, US and international markets. Our work is designed for organisations operating in complex, regulated environments - where growth requires precision, not guesswork.
UNITED KINGDOM
London
UNITED STATES
New York
Certified for quality management and information security
"They got our CRM to finally work after we had tried to implement it internally over six months with starts and stops, never achieving our goals to properly attribute our marketing efforts."
Cledara
"We have a relationship for over six years now and we are very happy with our ongoing partnership. If you are looking for a team that has a strong skill set across different growth disciplines, this is who you need."
BSO
FREQUENTLY ASKED
No. Evara is platform-agnostic by design. We work across HubSpot, Salesforce, Pipedrive and other revenue platforms, selecting technology based on what fits your business architecture, data requirements and growth objectives. Our recommendations are driven by your context, not by vendor partnerships.
Most engagements begin with a focused evaluation to understand your current growth operation: data, processes, technology and team structure. From there, we define priorities and build a phased roadmap. Our core engagement, the Growth Revenue Engine, is delivered as an ongoing partnership, typically over 12 months or longer, adapting as your priorities shift.
We focus on systems, not campaigns. That means aligning strategy, data, processes and execution into a single operating model.
We work exclusively with Financial Services and FinTech organisations. That includes banking and lending, wealth and asset management, insurance and InsurTech, payments, compliance and RegTech, capital markets, and data and analytics platforms. This focus is deliberate. Regulated markets require a level of sector knowledge that generalist consultancies cannot provide.
It depends on scope and complexity. A focused implementation or CRM architecture project can be delivered in 8 to 12 weeks. A full Growth Revenue Engine engagement typically runs for 12 months or longer, with a structured first phase delivered within the opening quarter. We agree on timelines upfront and report against them transparently.
Have a question we haven't answered? Feel free to get in touch
GET IN TOUCH
Whether you are exploring options or ready to define your next phase of growth, we are here to talk. No obligation. No jargon. Just a clear-eyed conversation about where you are and where you could be.
No obligation. Response within 1 business day.