HubSpot Content Hub Development

Financial services UX & UI with Evara covers the full design discipline: audience research with your ICP, information architecture, content modelling, low and high-fidelity wireframing, brand-aligned visual design, design system development, accessibility compliance (WCAG 2.2 AA), responsive design for desktop, tablet and mobile, and CRO design patterns embedded across the site. Design is delivered as a system rather than as static page mockups, so the components scale across the site and remain consistent as the marketing team adds and edits content post-launch. For firms that do not have a current design system or are due for a brand refresh, the design phase produces both the website and a reusable design system for adjacent assets like landing pages, email templates and sales collateral.

Yes. Web development is delivered alongside web design as part of the same end-to-end engagement. The development work covers custom HubSpot Content Hub theme development, custom module engineering, custom card and template build, frontend JavaScript and CSS development, accessibility implementation, and Core Web Vitals optimisation. Custom integrations on the frontend are part of the standard scope: third-party widget embedding, calculators, KYC and identity provider integrations, portfolio data feeds, regulatory disclosure feeds, market data widgets and any other custom interaction the site needs to deliver beyond HubSpot's platform default. Where backend integration work is required, it is delivered as part of a broader HubSpot Services engagement that covers both the CMS and the CRM-side build.

Breeze AI is HubSpot's native AI layer for Content Hub, spanning content authoring assistance, content remix, personalisation, AI-powered recommendations and AI agents inside the editorial workflow. We activate Breeze AI as part of the build rather than leaving it parked, but activation is scoped against your regulatory perimeter. Some Breeze AI features are appropriate for first-party authoring use cases (drafting, summarising, repurposing existing content), some require additional governance and human-in-the-loop validation (customer-facing personalisation, AI-driven recommendations), and some are not yet defensible to use in regulated financial content publication. We make the call use case by use case, document the governance framework, and embed only the AI features that earn their place. For firms wanting a more comprehensive AI adoption programme, this work sits alongside our broader AI Strategy & Readiness engagement.

CRO is built into the engagement at five points. First, in audience research, where we map the buying committee, decision criteria and conversion barriers for your specific FinServ sub-vertical. Second, in wireframing, where CRO patterns (hero clarity, lead-capture placement, social proof positioning, conversion path length, friction reduction) are designed in before any visual design begins. Third, in design, where every primary template is built for a specific conversion goal with primary, secondary and exit-intent paths. Fourth, in development, where pages are engineered to load fast enough that Core Web Vitals support rather than undermine conversion. Fifth, post-launch, where AB testing and iteration plans are baked into the first 90 days. The site converts on launch day rather than waiting for a separate optimisation engagement six months later.