Migrations
Marketo to HubSpot Migration
- No obligation - response within 1 business day for your Marketo to HubSpot Migration
- Trusted by senior FinServ decision-makers for Marketo to HubSpot Migration
- 9+ years of specialism across dozens of HubSpot migrations - including your Marketo to HubSpot migration
TRUSTED BY LEADING FINANCIAL SERVICES BUSINESSES
Migrations
A smooth move to HubSpot
Marketo to HubSpot Migration
A Marketo to HubSpot migration moves your marketing programmes, nurture streams, lead scoring models and contact data onto a single platform that also runs your CRM. Evara maps each Marketo asset - smart lists, campaigns, forms and scoring rules - onto its HubSpot equivalent, validating field-level data as it moves so segmentation and attribution keep working after cutover. Rather than a like-for-like copy, we rebuild the logic that matters in HubSpot's workflow and lifecycle stage model, so marketing and sales share one record of the contact instead of two disconnected systems.
Why choose a Marketo to HubSpot migration?
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Zero-loss migration
Every contact, deal, note and file moves from Marketo to HubSpot with full field mapping and validation.
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Live in weeks, not months
A proven Marketo to HubSpot migration playbook delivers a clean cutover, typically in under 6 weeks.
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No disruption to revenue
We migrate in parallel and switch over cleanly, so your sales team never loses the pipeline.
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HubSpot set up the right way
Not a lift-and-shift - we configure HubSpot to your process as part of the Marketo to HubSpot migration.
- CRM adoption increase
- Records cleaned & unified
- Data accuracy & visibility
- Systems deployed
Frequently asked questions
Common questions about your Marketo to HubSpot migration
Your scoring models and lifecycle stages are mapped onto HubSpot's own scoring properties and lifecycle stage system rather than left as static fields. Evara plans this mapping as part of the wider CRM architecture and data model work, so sales and marketing keep a single, consistent view of where each contact sits.
Yes. Evara typically runs a parallel period where both systems hold validated data, so nurture streams can be rebuilt and tested in HubSpot before Marketo is switched off. This is handled through our platforms migration and integration work, which covers the cutover plan as well as the data move itself, avoiding a gap in active campaigns.
Segmentation and lead data are validated field by field during the move, then reconnected to HubSpot's lists and workflows so targeting keeps working from day one. Evara's smart lead generation team checks that scoring, source data and marketing lists are usable immediately, not left for a later clean-up.
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