After nine years and more than 150 client engagements across Financial Services and FinTech, the award-winning consultancy unveils a new identity, methodology and strategic positioning built for the next decade of regulated growth.
London & New York — Monday, 27 April 2026
Inbound FinTech, the multi-award-winning growth consultancy serving Financial Services and FinTech organisations since 2017, has today rebranded to Evara, repositioning the firm as the Growth Systems Consultancy for Financial Services, regulated and high-growth environments.
The rebrand reflects nearly a decade of evolution in how the firm delivers value to its clients. What began as a digital marketing consultancy specialising in the FinTech sector has grown into an integrated consultancy operating across go-to-market strategy, data, technology, AI and revenue operations, designing and building the underlying systems that allow regulated financial businesses to scale predictably.
The new name combines the concepts of evolution and value, signalling both the firm's continued specialisation in Financial Services and its expanded scope as a strategy-first, platform-agnostic consulting partner.
A track record built over nine years
Operating as Inbound FinTech since 2017, the firm has built one of the most established track records in the FinTech consulting space, serving more than 150 organisations across banking and lending, wealth and asset management, insurance and InsurTech, payments, capital markets, RegTech, and data and analytics platforms.
That history includes recognition as FinTech Agency of the Year in 2019, 2020, 2021, 2022, 2024 and 2025, alongside multiple HubSpot Impact Awards in categories spanning sales enablement, integration innovation and website design. The firm also holds ISO 9001 and ISO 27001 certifications for quality management and information security.
All of that institutional knowledge, client relationships, certifications and awards transfer directly to Evara. The team, leadership and operational structure remain unchanged.
Introducing the Growth Revenue Engine
Central to the Evara proposition is the Growth Revenue Engine (GRE) — a proprietary methodology developed over the firm's nine years of sector experience. The GRE is structured around eight interconnected disciplines: Smart Lead Generation, GTM Strategy, Sales & Revenue Enablement, Technology & CRM Architecture, Data and Decision Intelligence, CRO and Operational Efficiency, AI Adoption, and Compliance, Governance & Risk.
Rather than delivering isolated services, the GRE provides clients with an integrated framework through which strategy, data, processes and technology are designed to operate as a single, measurable growth system — built specifically for the regulatory and operational realities of complex financial markets.
"After nine years building one of the most respected practices in FinTech consulting, we wanted a brand and a methodology that fully reflected what our clients now need from us. Evara is not a departure from our work as Inbound FinTech, it is the next stage of it. The team, the expertise, and the commitment to Financial Services are exactly the same. What has evolved is the depth and integration of how we deliver growth."
Sheila Mitham, co-CEO, Evara
What changes and what does not
What changes:
- Brand identity, name and visual system. All client-facing materials, digital assets and corporate communications will reflect the new Evara identity over the coming weeks.
- Domain and email. The firm's primary domain is now evara.co. Existing inboundfintech.com email addresses remain operational as aliases to ensure continuity for clients and partners.
- Strategic positioning. Evara now positions explicitly as a Growth Systems Consultancy, with the Growth Revenue Engine as its core delivery methodology.
What stays the same:
- The leadership team, consulting team and operational structure.
- All existing client engagements, contractual relationships and service commitments.
- ISO 9001 and ISO 27001 certifications.
- Office locations in London (100 Bishopsgate, EC2N 4AG) and New York (14 Wall Street, 10005).
- Sector specialisation in Financial Services and FinTech, now formally extended to include regulated and high-growth environments more broadly.
"Our clients have always come to us for measurable commercial outcomes in environments where the margin for error is small. Evara is built around that reality from day one. The Growth Revenue Engine is the framework we have been refining for years, now made explicit in how we engage with every client."
Marie Hanes, co-CEO, Evara
Availability
Evara is operational from Monday, 27 April 2026. Clients, partners and prospective customers can reach the firm via evara.co or directly at hello@evara.co.
About Evara
Evara (formerly Inbound FinTech) is the Growth Systems Consultancy for Financial Services, regulated and high-growth environments. Through its proprietary Growth Revenue Engine (GRE) methodology, Evara designs, builds and activates integrated growth systems across go-to-market strategy, data, technology and AI, turning complexity into measurable commercial growth.
Founded in 2017 and headquartered in London with a presence in New York, Evara has supported more than 150 organisations across banking, lending, wealth management, insurance, payments, capital markets, RegTech and data platforms. The firm is platform-agnostic, sector-focused, and ISO 9001 and ISO 27001 certified.
For more information, visit evara.co.
Media contact
Fran Sánchez, Managing Director Evara 📧 fran@evara.co 🌐 evara.co
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