---
title: PPC Case Study for B2B FinTech and Financial Services Businesses
description: PPC case study for Financial Services businesses detailing how to drive quality lead generation through strategic PPC advertising.
image: https://www.evara.co/hubfs/DEKO%20-%20Driving%20Quality%20Lead%20Generation%20through%20Strategic%20PPC%20Advertising%20Opportunities.jpg
---
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[ Resources ](https://www.evara.co/resources/)
# B2B Pay-Per-Click Case Study for FinTech and Financial Services
PPC case study for Financial Services businesses detailing how to drive quality lead generation through strategic PPC advertising.
### Learn how we drive quality lead generation through strategic PPC in this Case Study for FinTech & Financial Services businesses!
Our extensive case study demonstrates how based on the target persona’s identified pain points, IFT developed a comprehensive PPC campaign with multiple touchpoints for [Deko](https://www.dekopay.com/). The goal was to raise awareness for its products in the retail industry, generate quality traffic and leads, and strengthen its existing pipeline through lead nurturing and sales and marketing alignment.
**Want to see how we helped Deko achieve 848% ROI from digital marketing alone? This case study will reveal what can be achieved through multi-channel strategic PPC advertising.**
[Fill the form to download](https://www.evara.co/resources/b2b-pay-per-click-case-study-for-fintech-and-financial-services#rform)
### What our Driving Quality Lead Generation through Strategic PPC Advertising Opportunities Case Study covers:
- What B2B challenges and pain points we addressed
- How we used a key target persona to develop our strategy
- The importance of using retargeting ads to encourage movement through the funnel
- How we took a 3-pillar approach on LinkedIn to help warm prospects to their offerings.
- The key results and impact created by Inbound FinTech's B2B strategic PPC Approach
Submit the form on this page and gain quick access to this driving leads through PPC case study!
### Our awards and recognition
We’ve won numerous awards for our strategies and campaigns for clients, from HubSpot Impact Awards for marketing, sales and web design, to agency awards in the Financial Services sector.
##### OUR ASSETS
## Related resources
We love to share insights and strategies to help businesses improve, grow and better reach and delight customers. View our latest articles and resources and look out for our agency updates.
[See all resources](https://www.evara.co/resources/)
[ ](https://www.evara.co/resources/b2b-lead-generation-case-study-for-fintech-and-financial-services)
### B2B Lead Generation Case Study for ...
What you'll learn in this B2B Lead Generation Case Study: How we effectively identified, ...
[Learn more](https://www.evara.co/resources/b2b-lead-generation-case-study-for-fintech-and-financial-services)
[ ](https://www.evara.co/resources/b2b-marketing-case-study-for-fintech-and-financial-services-companies)
### B2B Marketing Case Study for FinTech ...
This B2B Marketing Case Study covers how we: Generated high-quality leads through inbound ...
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[ ](https://www.evara.co/resources/b2b-sales-enablement-case-study-tools-techniques-for-optimising-the-sales-process)
### B2B Sales Enablement Case Study: How to ...
What our B2B Sales Enablement Case Study covers: What B2B challenges and pain points we ...
[Learn more](https://www.evara.co/resources/b2b-sales-enablement-case-study-tools-techniques-for-optimising-the-sales-process)
[ ](https://www.evara.co/resources/free-ebook-guide-financial-services-lead-generation-strategies-to-power-your-pipeline)
### [Free Guide] Top Financial Services ...
What does our Lead Generation Guide cover? Top lead generation challenges faced by ...
[Learn more](https://www.evara.co/resources/free-ebook-guide-financial-services-lead-generation-strategies-to-power-your-pipeline)
[](https://evara.co)
Changing perceptions by nailing it
### Book a call with our team
[Go To Calendar](https://www.evara.co/book-a-meeting-old)
#### Inbound Fintech
[Home](https://www.evara.co/old-home-2) [About Us](https://www.evara.co/about-us) [Blog](https://www.evara.co/blog) [Careers](https://www.evara.co/careers-old)
#### Services
[Search Engine Optimisation](https://www.evara.co/services/search-engine-optimisation) [Sales Enablement](https://www.evara.co/services/sales-enablement) [UX, UI & CRO](https://www.inboundfintech.com/services/ux-ui-and-cro) [see all](https://www.evara.co/services)
#### Hubspot
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#### CONTACT
[Email us](mailto:sales@inboundfintech.com) [Book a Meeting](https://www.evara.co/book-a-meeting-old)
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